Build an assortment around your customers
A useful confectionery range can include different brands, product formats, sizes and price points. The right mix depends on the type of customers your store serves and how products move in your location.
Separate product popularity from order quantity
A well-known product can still be overordered. Use your own sales history and expected demand when deciding how much stock to hold.
Check pack configurations carefully
Retailers may need individual units for sale but purchase them as outers or cases. Confirm the selling unit and pack configuration before ordering so your received quantity matches your expectation.
Use accurate product identifiers
When similar flavours, weights or variants exist, use the product title and SKU to identify the required item. Product packaging can change over time, so the physical label remains important for manufacturer-specific details.
Plan for larger and seasonal requirements
If you expect a promotion, event or higher-volume period, enquire early with the required products and quantities. Availability should be confirmed for larger or urgent requirements.
